Our brands and the retail landscape are constantly evolving. So we start the new year full of challenges. Because to stand out, you also have to keep moving as a company. Society is becoming more demanding and the demand for creativity and effectiveness is growing as a result. In recent months we have therefore been busy sharpening our brand strategy and creating a new style to reinforce our positioning in all our communication channels. We are very proud to present it to you now.
The preferred shoe supplier
Good service is to be expected, an indelible impression is what we leave. We were able to conclude that from our research last year. We would also like to leave that indelible impression with you in 2023. A great goal for which our team works hard every day. We do this in the way that suits us best: with sound processes, clear communication and a clear structure, so that we leave no loose ends.
That indelible impression can also be found in our new corporate identity, with which we communicate clearly in large (color) areas. It is a distinctive, colorful and expressive style, which we can use for years to come. In addition, our logo received an update: it now has a solid character to balance the expressive and colorful identity.
Indispensable link
What we continue to do is create a high-quality and diverse collection of shoes. We collaborate with top international brands, with whom we provide a wide and appropriate assortment every season. We continue to develop in the area of content & creation: we are there from manufacturer to foot. Fast deliveries and large stocks make us an indispensable link in this distribution chain. Last year we expanded our logistics center for the third time. That means no less than 50% expansion of our capacity.
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